Case study
How OneShot develop CoreForm's collection to life
Built on community, not capital, CoreForm needed a way to bring its collection to life across 20+ SKUs without the budget of an established fashion label.
With OneShot, a single product reference became the starting point for a wider world of campaign visuals — making more creative possibilities accessible without the demands of a full-scale production.
Client
CoreForm Urban Community
Catagory
Fashion and Apparel - Athleisure
The challenge
The visuals they needed would have cost more. Something had to give, and it wasn't going to be the creative standard.
CoreForm isn't backed by a holding group or a marketing budget, It's a brand built by people who care about sports, lifestyle, aesthetics, and the community wearing the clothes. But caring doesn't pay for costs. When their new essentials collection came together, the gap between what they wanted to put out into the world and what traditional production would cost them was real.
Everything went out looking exactly how we imagined it!
The solution
OneShot helps minimize the repetitive workload on e-commerce production progress, switches the focus to visual creativity and consistency, which helps our clients go online more easily without complicated production processes.
A full season look,
from OneShot
Consistent hero imagery across every style.
We create models, campaign visuals, editorial style, color converge, etc., without a single shooting day.
“Packshot Images completely transformed how we manage visual assets across seasons. Their team understood our brand guidelines better than some of our in-house creatives."
Jessica Lin | Senior E-commerce Manager
About
We are an e-commerce photography and imagery studio based in Hong Kong.
We have over 15 years of experience in commercial and fashion apparel photography and e-commerce seasonal visual production for fashion brand manufacturers across Asia.
